According to Google Trends...

... the most popular search terms for people in Minnesota in the last 30 days were Minneapolis, Weather, News, Google, Youtube, NFL, Games, Amazon, Reddit, Timberwolves. First of all, we should all pause and reflect on why with all the weather and news apps in the world people are still typing into a Google search the words weather and news. And who is typing Google into a Google search? What are they trying to do? They can’t be bothered to type google.com in the address bar? And the same with Youtube. Come on, people! No wonder we need AI. Jeez Louise.

But perhaps more interesting than the overall totals is looking at the search terms that rose the most in popularity over the same time period. One was about the Grammy awards, one was about the cold weather, one was about MLK Day and the other seven in the top ten related to immigration enforcement activities and community responses. Many of these search terms rose by more than 2000% in frequency, mainly because they had never been searched before.

Setting aside the most popular searches for a moment, what are the keywords that would be most relevant for people to find you online? What phrases are most relevant? Web Bro uses Google Analytics together with Google Search Console to evaluate relevant traffic on websites we manage and optimize websites to be found through searching.

Trends in Google searches are a reflection of our society at a point in time, but they also reflect our values and say a lot about who we trust to inform us. When I was younger I was often told to “look it up in the encyclopedia Britannica” or “go to the library.”

A few questions that come to mind from this brief foray into Google search trends are: What are you searching for? What are you finding?

If you need help with boosting your online searchability, contact your Web Bro.

Jesse Steed (507) 301-6785 info@webbrohd.com