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Web Bro manages mailing lists for customers using Mailchimp, Google Contacts, Kit.COM, ClubRunner, BikeReg, TicketSpice, and more. As we often say, the best system is the one you use! But there are important considerations when choosing your email program.

The "set it and forget it" concept of many CRM (Customer Relationship Management) programs works really well for the sender, but does it work for the recipient? What does your customer want to receive from you? Using the right tool in the right way is key for reaching your audience with your message. Here are our tips for success with email lists.

• Track opens. Use a system that lets you see how many people read your message and clicked on your links
• Schedule sending. Create email messages and schedule them to send in advance.
• Use templates. Have a consistent design to your messages that works well for all devices.
• Automate. Allow people to subscribe and unsubscribe at will, which complies with best practices.

Which program should you use? Here are our tips for choosing a good program.

​Kit.com works well for many use cases up to 10,000 subscribers. Easy to get started and use, easy to share access with other users.

​Mailchimp is powerful but gets pricey quickly. Integration with many web apps offers broad appeal.

​ClubRunner for Rotary clubs has built-in bulletin management and multiple mailing list categories. Once you master navigating the interface, you're off and running.

Contact me to chat about the right fit for your mailing list, and stay in touch with your base.

Jesse Steed (507) 301-6785 info@webbrohd.com